B-plus exhibited at Embedded World for the first time ten years ago - as a component manufacturer. Over the time, the company shaped the embedded technology for hardware and system development. Today, the focus has changed in favor of innovative measurement technology solutions for control unit and vehicle manufacturers, which ranges from recording to analysis and simulation of sensor data. A flagship of the b-plus portfolio is AVETO, the automotive validation toolchain - ideal for the complete development process of sensor based systems.